Maxwell to take RadBlok global
Company which is in talks with venture capitalists may bring a latest version in 2 years
Maxwell EMR Research Center, an ISO 9001:2008 certified organisation, is keen to take its anti-radiation chip-based product RadBlok both pan-India and overseas, which is used for wireless electronic devices. The product which is made of a nano Gold coated polymer shields electro-magnetic waves, and has been tested on various parameters at TUV Rheinland Laboratory, Bangalore. The company has applied for an international patent, and is due to be approved.
RadBlok, which is the only CE certified product, is made of a micro strip mesh with 24 carat Gold plating to enhance conductivity. The polymer developed and used as a base is radiation resistant material of electro-magnetic interface (EMI). Though the product can be used to restrict radiation in multiple devices such as laptops, Wi-Fi routers, Bluetooth and TV Set-Top Box, it has been designed to fit any mobile device.
RadBlock which has been proven to reduce the specific absorption rate (SAR) levels up to 99.5 per cent under standard test conditions has an embedded mesh antenna technology that protects both the signal and voice quality, G Kishore Kumar Reddy, director, Maxwell told Metro India.
Explaining the strength of RadBlock while used for mobile devices, he said, “Our product prevents exposure to adverse effects of cell phone use and reduces the radiation absorption, shielding from both the thermal and non-thermal effects of the radiation.”
Dr Vijaya Bhaskar Nori, MD and chief radiologist, Vista Imaging and Medical Centre, said, “We are surrounded by insidious smog of radiation from Wi-Fi, telecommunication and electronic devices 24/7. These have extremely harmful effects upon sleep patterns, cellular DNA and the power generating capacity of the human body cells. A recent study published in the journal Cellular and Molecular Neurobiology confirms that the microwave radiation given off by mobile phones is capable of transforming normal cells into cancerous ones. The only solution to this issue is a find a way to stop the radiation from reaching you even though it is being emitted all around you.”
Maxwell, realising the wide potential of the product is exploring opportunities in global markets. To test certain markets, the company has sent samples to get customer feedback from Dubai, UK, Thailand, Afghanistan, South Africa, Singapore and Saudi Arabia. Maxwell is in an advanced stage of establishing ties to market its product in Saudi Arabia. Within India, the company has been tapping markets through organised mobile chains, traditional channel partners and organised retailers.
The company which has sold two lakh units until date is aiming to touch 10 lakh mark by next one year. Having invested `4 crore on the product so far, the company currently markets it’s ninth version, and foresees introduction of its next version within a couple of years. The first version was led-based. The current product if applied to one of the electronic devices can control radiation from other types of devices. The company is contemplating to develop an anti-radiation patch / product for each type of electronic device in near future.
When asked if the company is scouting for venture capitalists (VCs) who will handhold the company’s growth to the next level, the company said talks are on with the VCs at present.
Kishore Kumar Reddy said, “Since the concept is new and can help one in tackling health hazards due to radiation, several spurious products are in the market which buyers should be aware of. There is a lot of ambiguity with regard to who is supposed to give quality or regulatory nod for such a product.”